Join Analogue+ Member now with any purchase and earn rewards! T&Cs apply. Learn more >

Our Story


Established since 2016 by Mr Oscar Lai, Analogue+ is a Singapore Audio & Lifestyle company that strives to bring only the highest quality audio and lifestyle gadgets to our customers.

As an audiophile and a lifestyle tech enthusiast himself, Oscar (Founder) has a strong passion in audio-related products and lifestyle technology. Fuelled by his creativity and innovative spirit, he began his entrepreneurial journey by setting up 1st Mobile Pte Ltd with the aim of being the leading audio and gadgets organization in the market, and has not looked back since.